When you become a New Vista Hotspot, your store or restaurant location becomes a valuable destination for customers who want to check their email, surf the Web, or finish their work using a fast, wireless Internet connection. This gives your location a competitive edge.
Specifically, there are 3 primary benefits: increased revenue, improved customer traffic, and increased marketing of your location.
Increased Revenue
You can share in the revenue generated by customers using the Hotspot services. Added revenue is always a good thing.
Increased Customer Traffic & Satisfaction
Wireless hotspots are a service that, like having an ATM at your location, attracts customers. New customers will be drawn to the innovative service, and existing customers will provide new revenue when they also use wireless access. Hotspots will also improve customer retention. Customers will be more productive at the Hotspot location and will be more likely to choose to frequent the Hotspot location. Providing additional services is a key differentiator for your side versus the competition.
Consider the attractive demographics of a mobile computer user. The typical wireless user is affluent, educated, travels frequently, and does not hesitate at spending $2 to $3 for a cup of delicious coffee. If wireless service is offered in a coffee shop, imagine the increased coffee sales!
Improved Marketing
New Vista will run ads announcing availability of high-speed wireless Internet access at your location, and launch a broad promotional campaign featuring your location. In addition, the New Vista Hotspots and Airpath Websites both contain a directory of all locations where Hotspot customers can roam. That means your site will become a destination for travelers. Additionally, customers can connect using an account with one of Airpath's roaming partners, including the Boingo network, iPass, and FatPort. Being part of such networks greatly adds to your site's promotion and marketing because most roaming users will choose their travel route based upon where they can get wireless access.
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